NOTE: We recorded this episode before the terrible news about George Floyd. I support the #blacklivesmatter movement and hope everyone will take action to support much-needed change. Here’s a good place to start if you’re not sure how to help
Today’s co-host is Ken Westgaard. Ken is the self-proclaimed Launch Dude and helps coaches and course creators plan and execute their launches without the headaches.
Ken has a ton of wisdom to share about the economic and societal shifts going on right now and how that impacts putting your work out into the world.
Ken started his career as a graphic designer and eventually moved into email marketing. After a customer called him out on some issues, he had to step back and reexamine what truly made him excited to show up every day. He found that excitement in launches and helping clients navigate the ins and outs of getting their products into the world.
As coaches and providers, there are two main roles we occupy for our clients: the psychologist and the cheerleader. Rather than speaking for our clients, Ken believes it’s important to serve as a guide.
In this episode, we talk about how Ken started working for himself, why it’s important to trust your gut, and why it’s important to continue launching, even in times of uncertainty.
"I made the decision that I'm going to trust my gut a little bit more—my intuition. I know that sounds a little bit cheesy, but from that point on, things have been moving at a faster pace. It just feels lighter. It feels easier. It doesn’t feel forced at any point at all." @kenwestgaard
- Trusting your gut and intuition is a learned skill that takes work. But in the end, it will have a significant impact on your business decisions.
- Just because the world is upside down right now doesn’t mean that people aren’t buying. Many people still have jobs, are still spending money, and still need the products and services you offer.
- Being the face of your business is not about you. It’s a disservice to your prospective clients to not sell or share your expertise and knowledge.
- When it’s time to launch, you want to press play and go. You don’t want to be bogged down by a bunch of busywork that should have been done before.
Links and Important Mentions
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Season 8: Building Your Business
More episodes in this season:
S08 E01 - Socializing for Introverts and Organizing Events with Emily Leach
S08 E02 - Experimenting, Getting Unstuck, and Why You Should Build a Team (Even If You Don’t Want To) with Matt Giovanisci
S08 E03 - Day Rates, Attracting the Right Clients, and Building a Business Around Your Life with Sarah Masci
S08 E04 - Confidence, Solving Problems, and Playing the Long Game with Mark Asquith
S08 E05 - Affiliate Marketing and Humanizing Relationships with Miles Beckler
S08 E06 - Trusting Your Instincts and Launching Products with Ken Westgaard
S08 E07 - Streamlining Your Business and Trusting the Journey with Erin Flynn
S08 E08 - Teaching Online and Embracing Opportunities with Reuven M. Lerner
S08 E09 - Bringing Service-Based Businesses Online and Dealing With Change with Gina Horkey
S08 E10 — Putting in the Work and Communicating Your Value with Kim Doyal
S08 E11 – SEO, Content Marketing, and Skyscraper Strategies with Alex Panagis