S08 E06 - Trusting Your Instincts and Launching Products with Ken Westgaard

NOTE: We recorded this episode before the terrible news about George Floyd. I support the #blacklivesmatter movement and hope everyone will take action to support much-needed change. Here’s a good place to start if you’re not sure how to help

Today’s co-host is Ken Westgaard. Ken is the self-proclaimed Launch Dude and helps coaches and course creators plan and execute their launches without the headaches.

Ken has a ton of wisdom to share about the economic and societal shifts going on right now and how that impacts putting your work out into the world.

Ken started his career as a graphic designer and eventually moved into email marketing. After a customer called him out on some issues, he had to step back and reexamine what truly made him excited to show up every day. He found that excitement in launches and helping clients navigate the ins and outs of getting their products into the world.

As coaches and providers, there are two main roles we occupy for our clients: the psychologist and the cheerleader. Rather than speaking for our clients, Ken believes it’s important to serve as a guide.

In this episode, we talk about how Ken started working for himself, why it’s important to trust your gut, and why it’s important to continue launching, even in times of uncertainty.

"I made the decision that I'm going to trust my gut a little bit more—my intuition. I know that sounds a little bit cheesy, but from that point on, things have been moving at a faster pace. It just feels lighter. It feels easier. It doesn’t feel forced at any point at all." @kenwestgaard

Main Takeaways

Trusting your gut and intuition is a learned skill that takes work. But in the end, it will have a significant impact on your business decisions.
Just because the world is upside down right now doesn’t mean that people aren’t buying. Many people still have jobs, are still spending money, and still need the products and services you offer.
Being the face of your business is not about you. It’s a disservice to your prospective clients to not sell or share your expertise and knowledge.
When it’s time to launch, you want to press play and go. You don’t want to be bogged down by a bunch of busywork that should have been done before.

Links and Important Mentions

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Coming soon…

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Season 8: Building Your Business

Building your business is a satisfying experience. However it doesn’t come without hiccups and bumps in the road. This season we talk with business owners that have built sustainable, predictable, and successful businesses that fit their lives and their goals.

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