Today's guest is Val Geisler. Val is a Mom, email strategist, writer, and self-described connector. She writes amazing, detailed emails for the world's biggest brands that turn customers into raving fans.
As a mother of two girls and an entrepreneur, Val spends a lot of time thinking about how to raise her girls in the era of the Internet and how to represent being a working mom.
Val's degree and background in theater and as a stage manager gave her the tools and skills she needed to work independently and to build her business chops. It also taught her a lot about the value of having a niche skillset.
After getting out of theater, she worked in retail, sales, and as an in-house email marketer. It took having her second daughter to realize what she wanted was to work on her own terms and on her own time and that freelancing was the best way to accomplish that.
Val is currently creating a workshop for people who want to learn more about the technical side of email.
[click_to_tweet tweet="You have an audience of *people*. They're humans. Nobody is a *list*. That's not a thing." quote="You have an audience of *people*. They're humans. Nobody is a *list*. That's not a thing." theme="style3"]
In this episode Val talks about:
- How customer experience is about connecting the dots between your brand and your customers.
- How being a mom made her realize that we don't need as much as we think we do and how we can apply that mentality to our marketing.
- How being a specialist can help you raise your rates and go deeper with your clients.
- Your customers are people, not bank accounts. They have needs and wants and need to be nurtured.
- We live in a highly automated world and everyone wants to feel a personal connection in some capacity and that's what we need to bring back to the online experience.
- Creating deliverables for your client that they can repurpose and use over and over again adds real value and can open their eyes to more opportunities.
- Let your niche work for you. Becoming a specialist allows you to go all-in on a subject and can help you attract the right clients.
Important Mentions in this Episode
Season 3: Origin Stories
More episodes in this season:
S03 E01 - Building relationships, focusing on your strengths, and why you need a therapist with Justin Jackson
Season 3 Teaser
S03 E02 - Family, Priorities, and Writing it Down with Curtis McHale
S03 E03 - Philip VanDusen on evolving career paths, identity, and building the work and life you actually want
S03 E04 - Paul Jarvis on keeping things simple, freelancing, and being a business owner
S03 E05 - Carrie Dils on being your authentic self, and fearless freelancing
S03 E06 - Vincent Pugliese on getting out of debt, freedom, and choosing not settle
S03 E07 - Matt Inglot on running an agency, finding the right clients, and starting over
S03 E08 - Val Geisler on raising daughters, why you should specialize, and how to provide real value for clients
S03 E09 - Bridget Willard on WordPress, Why Twitter is the Best, and Relationship Marketing
S03 E10 - Ryan Carson on Relationships, Motivation, and Mastering Sales
S03 E11 - Avani Miriyala on Design, Finding Your Niche, and Facing Your Fears
S03 Bonus - Tom McFarlin on Blogging, Balancing Work and Family, and Building a Business that Lasts
Best of Season 3 - Building Relationships
Best of Season 3 - Get out of the comfort zone